![]() ![]() These findings illustrate the need for more research and enhanced regulation regarding advertising by influencers on social media. "We have clearly shown that the effects of sexualization extend beyond those of attractiveness. "Our study findings highlight the detrimental impact of exposure to sexualized imagery, which is an increasingly common part of contemporary social media, and the role of social comparisons to such imagery," she says. However, this does not apply to user-generated material, and therefore does not apply to images posted by Influencers on Instagram.Īssociate Professor Prichard says it could be argued that Influencers, who gain considerable financial benefit from their endorsements, should be held to the same standards as other advertisers. There is growing evidence that even a short break from Instagram can have considerable benefit."Īt a policy level, a new code of ethics for Australian advertisers that came into effect on February 1, 2021, prohibits the use of overtly sexualized images in advertising. "The most obvious implication is that women should be advised to limit their exposure to such images and to unfollow the accounts of influencers who post this type of material. "Furthermore, exposure to sexualized images led to an even greater negative mood, body dissatisfaction and appearance comparison than exposure to standard fashion images of influencers-and this was with images chosen as being only moderately sexualized (for ethical reasons) rather than hypersexualized, which depict more lewd poses. ![]() "Exposure to influencer imagery led to greater negative mood, body dissatisfaction, appearance comparison and self-objectification than exposure to control images," says Associate Professor Prichard. The sponsored content and product endorsements that many influencers engage in can also have a negative impact on youth. This can lead to feelings of loneliness, isolation, and depression among the youth. The study investigated the effect of viewing both standard fashion and sexualized imagery (in lingerie/bikini garments and posed in a suggestive manner) posted by the same female influencers on young women's mood and body dissatisfaction.įemales aged 17–25 years were recruited online and completed pre- and post-viewing measurements of mood and body dissatisfaction, as well as measures of appearance comparison and self-objectification. This can cause young people to compare themselves to others and feel inadequate or unworthy. "This problem is amplified by the popularity of Instagram among young adults aged 18–34 years, with more than two billion active users monthly." "Some Influencers endorse lingerie and bikini products, and there is growing concern about the overtly sexualized nature of the imagery they post to social media," says body image expert Associate Professor Prichard, who leads the Embrace Impact Lab at Flinders University. A new study by Flinders University researchers published in Body Image highlights the negative impact of sexualized images on social media and the need for enhanced regulation in relation to influencer advertising. ![]()
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